How to Write LinkedIn Comments That Build Your Brand: A Practical Guide
Utsav Patel
Updated: Oct 30, 2024
Tired of posting on LinkedIn and hearing crickets? Here's a little-known truth: you can build a powerful LinkedIn presence just by commenting; no need to write a single original post.
If you're only writing "Great post!" or "Totally agree!", you're missing out.
In this complete guide, you'll learn how to write LinkedIn comments that actually grow your visibility, build your network, and position you as a thought leader even if you’re just getting started.
Why LinkedIn Commenting Is a Growth Hack Most People Ignore
The LinkedIn algorithm rewards comments more than likes. A smart, engaging comment on someone else's post can reach hundreds or even thousands of professionals.
Here’s what thoughtful LinkedIn commenting can do for you:
1. Grow Your Visibility
Comments show up in your network’s feeds
You reach the audience of the original poster
You stay top-of-mind without writing full posts
2. Build Your Network
People notice your insights and connect
Creators often reply, sparking conversations
Engaged profiles attract inbound connection requests
3. Build Authority Without Posting Daily
Comments show how you think
You can demonstrate your expertise passively
You build familiarity and trust over time
When done right, commenting is the easiest, most overlooked LinkedIn growth strategy.
How to Write LinkedIn Comments That Get Noticed
Also read: Top LinkedIn Creator Tools to Try in 2025
Let’s get practical. These 15 comment formats are designed to:
Help you stand out
Add value to the conversation
Encourage replies and profile visits
Each includes a structure, an example, and keyword-optimized tips.
1. The Personal Take
Share your unique, authentic opinion about the post's content. Don't worry if others might disagree - authenticity matters more than universal agreement.
Structure:
[Point you're addressing from the post]
[Your experience with this specific point]
[The results or lessons learned]
[Optional: A question to engage others]
Example:
"Your point about daily content creation resonates strongly.
I've been creating content daily for 3 months now, and here's what actually worked:
Writing at the same time each day
Keeping a running list of ideas
Setting a 30-minute timer
The biggest surprise? The ideas flow easier now than when I started.
What's your content creation routine looking like?"
2. The Experience-Based Advice
Offer insights from your personal journey - things you wish you knew earlier in your career or business.
Structure:
[Acknowledge the post's point]
[Your professional insight]
[Specific example or application]
[Actionable takeaway]
Example: "Love this breakdown of content strategy.
From my experience working with 50+ clients, I'd add one critical step: Content auditing before planning. This helps identify:
What's working
Content gaps
Audience preferences
Quick tip: Start with your top 5 performing pieces and analyze why they worked."
3. The Case Study Comment
Share a brief case study that proves or expands on the post's point, using real results and specific numbers.
Structure:
[Reference post point]
[Initial situation]
[Actions taken]
[Specific results]
[Key learning]
Example:
"This social media strategy really works.
Case study from last month:
Client: B2B software company
Challenge: Low engagement
Action: Implemented your video-first approach
Results:
312% engagement increase
89 new leads
3 direct sales
Key learning: Short-form video > static posts"
4. The Step-by-Step Implementation
Break down how to implement the post's advice into specific, actionable steps.
Structure:
[Value statement]
[Implementation steps]
[Time/resource requirements]
[Expected outcomes]
Examples:
"Love this content batching concept.
Here's how I implement it:
Planning (1 hour)
Choose 4 main topics
Outline key points
Gather resources
Creation (2 hours)
Write all posts
Create visuals
Draft hashtags
Scheduling (30 mins)
Upload to scheduler
Set posting times
Plan engagement
Time investment: 3.5 hours Output: 2 weeks of content"
5. The Research-Based Addition
Add relevant research, statistics, or studies that support or expand on the post's message.
Structure:
[Connect to post]
[Research citation]
[Key findings]
[Practical implications]
Example:
"This matches recent research:
McKinsey's 2024 study found:
67% of B2B buyers prefer digital self-service
83% use 3+ channels
Digital engagement up 40% YoY
Translation for sales teams:
Optimize digital touchpoints
Create self-service options
Focus on omnichannel presence
Source: McKinsey Digital B2B Report 2024"
6. The Respectful Counter-Perspective
Don't be afraid to disagree, but do so constructively and professionally. Explain your reasoning and keep the discussion focused on ideas, not individuals.
Structure:
[Acknowledge merit]
[Present alternative]
[Supporting evidence]
[Constructive conclusion]
Example:
"Interesting perspective on daily posting.
However, our data shows different results:
3x/week = higher engagement
Longer posts = more comments
Focused topics > broad content
This might be industry-specific (B2B tech).
Perhaps the key is finding your audience's optimal frequency?"
7. The Problem-Solution Comment
Present a common problem related to the post's topic and provide your solution.
Structure:
[Common problem]
[Why it matters]
[Your solution]
[Results possible]
Example:
"Common challenge with LinkedIn algorithms: Posts dying after 2 hours.
Solution that's working for me:
Post when audience is online
Respond to comments within 30 mins
Engage with commenters' recent posts
Result: 4-6 hour engagement window consistently"
8. The Resource Sharing Comment
Brief: Add value by sharing specific tools, resources, or frameworks that complement the post.
Structure:
[Value of original post]
[Resource introduction]
[How to use it]
[Expected benefits]
Example:
"Great productivity tips!
Adding 3 free tools I use daily:
Notion - project planning
Clockify - time tracking
Canva - quick visuals
Quick setup guide: [Steps for each tool]
These save me 5+ hours weekly."
9. The Strategic Question Comment
Brief: Ask thoughtful questions that expand the discussion and show expertise.
Structure:
[Acknowledge insight]
[Strategic question]
[Your perspective]
[Open for discussion]
Example:
"Fascinating take on personal branding.
Question: How does this approach change for:
Different industries?
Company size?
Market maturity?
In tech, I've noticed [observation].
Curious about others' experiences across sectors."
10. The Trend Analysis Comment
Brief: Connect the post's content to current industry trends and future implications.
Structure:
[Post connection]
[Trend identification]
[Future impact]
[Strategic advice]
Example:
"This AI implementation strategy aligns with key 2024 trends:
Current shift:
73% using AI for content
45% for customer service
38% for data analysis
Where it's heading:
Personalization at scale
Predictive analytics
Automated optimization
Key preparation steps: [Strategic steps]"
11. The Template/Framework Comment
Brief: Share a specific template or framework that helps implement the post's advice.
Structure:
[Value statement]
[Template/Framework]
[Usage instructions]
[Success metrics]
Example:
"Love your content strategy. Here's my content planning template: Monday: Industry news Tuesday: How-to content Wednesday: Case study Thursday: Tips/Tricks Friday: Engagement post Content multiplier: Each post = 1 main + 3 supporting pieces"
12. The Actionable Summary
Brief: Summarize the post's key points and add immediate action items.
Structure:
[Key points recap]
[Action items]
[Priority order]
[Quick wins]
Example:
"Brilliant post on personal branding.
Key points:
Consistency > perfection
Value first, sell second
Engage daily
Action items:
Audit current brand
Define voice/tone
Create content calendar
Set engagement times
Start with: 15-min daily engagement"
13. The Results-Focused Comment
Brief: Share specific results and metrics from implementing similar strategies.
Structure:
[Initial situation]
[Actions taken]
[Specific metrics]
[Key factors]
Example: "Implemented this LinkedIn strategy:
Before:
500 followers
2% engagement
3 leads/month
After 90 days:
2,800 followers
8% engagement
15 leads/month
Key success factors:
Consistency (3 posts/week)
Niche focus
Engagement first hour"
14. The Best Practice Extension
Brief: Add industry best practices that complement the original post.
Structure:
[Validate post point]
[Best practices intro]
[Specific practices]
[Implementation tips]
Example: "Solid email marketing fundamentals.
Adding key B2B best practices:
Segmentation
By industry
By company size
By engagement level
Personalization
Decision maker level
Pain points
Company context
Timing
Tuesday-Thursday
10am-2pm local
Follow up sequence"
15. The Innovation Perspective
Brief: Share new or innovative approaches to the post's topic.
Structure:
[Acknowledge traditional approach]
[Innovative alternative]
[Implementation method]
[Results potential]
Example: "Traditional cold outreach works, but here's a new approach:
The "Content First" method:
Share valuable content
Engage with prospects' posts
Wait for them to check your profile
Connect with context
Results from last quarter:
80% acceptance rate
40% meeting rate
Zero cold messages sent"
How Often Should You Comment on LinkedIn?
At minimum: 10 meaningful comments/day.
Best practice: 10-20 if you’re growing aggressively.
Time commitment: 15–30 minutes/day. That’s enough to:
Build visibility
Show up consistently
Reach hundreds daily without posting
What Makes a Great LinkedIn Comment?
A standout LinkedIn comment is more than just words — it’s a signal of your intent, insight, and expertise. Here’s what makes a great one:
It’s specific, not vague – Refer to something from the post.
It’s original, not repetitive – Add your take, not a summary.
It adds value – Share an insight, framework, or resource.
It sparks discussion – Ask a question or challenge constructively.
It’s easy to read – Use formatting like bullets or spacing.
Mistakes to Avoid When Commenting on LinkedIn
Avoiding these common missteps can make your comments more effective and professional:
1. Being Generic
Comments like “Great post!” or “Thanks for sharing” don’t add value. Add a specific takeaway or opinion instead.
2. Self-Promotion
Avoid dropping links to your site or promoting your product in unrelated conversations. It turns people off and kills trust.
3. Arguing for Attention
Disagreeing is fine — but avoid coming across as combative or overly negative. Be respectful and constructive.
4. Hijacking the Conversation
Don’t make the comment about you unless it directly adds to the topic. Focus on advancing the discussion, not diverting it.
5. Ignoring the Post
Read the post before commenting. Irrelevant responses signal that you're just engaging for visibility, not value.
By avoiding these, your LinkedIn commenting strategy becomes more thoughtful, professional, and engaging.
Beginner vs Advanced LinkedIn Commenting
What Beginners Do:
Leave short, one-line replies like “Great insight!”
Comment sporadically, with no clear plan
Don’t tailor their message to the original post
Rarely get replies, follows, or DMs
What Advanced Commenters Do:
Use storytelling, stats, or strategic questions
Comment daily with a clear niche or voice
Reference specific parts of the post
Spark conversations and earn engagement from influencers
The takeaway? It’s not about commenting more — it’s about commenting better.
Commenting for Different LinkedIn Goals
For Lead Generation
Comment on your target audience’s posts
Share insights aligned with your service
Don’t pitch — build familiarity first
For Networking
Comment on peers, mutual connections, and thought leaders
Use shared experiences to connect authentically
Follow up in DMs when the conversation naturally evolves
For Brand Building
Stick to themes: talk about 2–3 core topics only
Use repeatable phrases or formats that become your “voice”
Reference previous comments/posts to build continuity
For Job Searching
Comment on hiring manager posts, company pages, and recruiter updates
Share thoughtful responses to industry trends
Highlight transferable experience subtly through examples
Each comment should serve your bigger strategy. Be intentional.
How LinkedIn Ranks Comments
Ever wonder why some comments sit at the top of a thread and others disappear? Here’s what influences LinkedIn’s comment ranking:
1. Relevance to the Original Post
The more your comment contributes to the topic, the more likely it’ll rank higher.
2. Engagement (Likes + Replies)
If your comment gets a lot of likes or replies quickly, LinkedIn pushes it up in the feed.
3. Comment Length
LinkedIn prefers detailed, insightful comments — not one-liners.
4. Timing
Early comments tend to get more exposure. Try to comment within 30–60 minutes of the post going live.
5. Relationship Strength
If you have mutual connections or follow the post author, your comment is prioritized in their feed.
Pro tip: Comments with thoughtful formatting, clear structure, and natural tone tend to perform best.
Advanced LinkedIn Commenting Tactics
Pro tip: Use a tool like Supergrow Engage to track your daily commenting and keep your workflow consistent.
1. Time Your Comments Strategically
Commenting within the first hour of a post going live gives you higher visibility in the comment thread and makes it more likely the author and others will see and engage with you.
Tip: Use LinkedIn notifications or tools like Feedly/FeedHive to track when key creators post.
2. Build a Commenting System
Instead of randomly commenting, build a system:
Follow 20 creators in your space
Bookmark top performers
Set up a calendar (15 mins daily)
Track comment impact (views, replies, DMs)
3. Turn Comments into Posts
High-performing comments can become standalone content:
Save any comment that gets lots of replies/likes
Expand it into a post with a story or visual
Link back to the original discussion if relevant
4. Use Comment Templates
Have 2–3 formats ready depending on post type:
Story-heavy post → share a quick takeaway + reflection
How-to post → add a bonus tip or alternate angle
Controversial post → offer a balanced, thoughtful POV
5. Engage in Threads, Not Just Posts
Replying to comments within a thread creates deeper engagement and puts your name in front of multiple audiences — the author, the commenter, and their network.
6. Collaborate via Comments
Leave supportive comments on peers’ posts consistently. Over time, this can lead to collaboration opportunities or content partnerships.
7. Create a Commenting Challenge
Gamify your consistency:
30-day comment sprint
5 comments/day rule
Comment on 3 new people’s posts daily
Share your progress publicly to stay accountable.
8. Comment with Visuals (if applicable)
LinkedIn now allows image replies. On select posts, you can add:
A branded quote card
Screenshot of your dashboard
A helpful visual from your swipe file
This helps you stand out from plain-text replies.
9. Use Emojis Thoughtfully
Sprinkling in 🔥 or ✅ can improve skimmability, but overdoing it feels spammy. Use them to guide the eye or emphasize points.
10. Link Back to Your Expertise (Subtly)
If the post topic is related to your area of work, you can say:
“We actually tested this in our [type of business], and saw ____.” Without pitching, it hints at your credibility.
Final Thoughts
Posting is optional. Commenting is not.
If you want to:
Build your brand
Grow your audience
Attract opportunities
Start with LinkedIn commenting — done right.
Pick 5 creators to follow. Comment daily. Track what gets replies. And remember:
Every comment is a chance to be discovered.
